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How is Botox Part of a Wellness Clinic?

How is Botox Part of a Wellness Clinic?

I recently posted information about Botox on one of my social media platforms.  I had a response from a visitor: “How is Botox part of Wellness? Don’t you think that’s contradictory?”.   I thanked the participant for asking and explained how aesthetic wellness indeed has a place in a wellness clinic.

What is Aesthetic Wellness?

I googled the term “aesthetic wellness”.  There wasn’t even a Wikipedia answer to this question.  At Amethyst Wellness, we have a whole segment of practice dedicated to aesthetic wellness.  So, what is it?  Here’s my definition: “Aesthetic Wellness is a combination of healthy lifestyle choices along with minimally invasive aesthetic services that enhance one’s external appearance.”

Aesthetic services work better when accompanied by a healthy lifestyle.  At Amethyst Wellness, we view wellness as a “state of complete physical, mental and social well-being, not merely the absence of disease or infirmity”.  Wellness is an active process of becoming aware of and making choices toward a healthy and fulfilling life. 

We believe that wellness starts on the inside but it’s important not to overlook the outside.  We perform very simple minimally invasive procedures that improve appearance or minimize disfigurement.   In the above paragraph, I mentioned “social well-being”.  The psychological benefits of providing this service are profound and directly enhance self-esteem and wellness.

The use of Botox in our clinic in no way lessens the emphasis we place on healthy lifestyle.  A healthy lifestyle is imperative for all aspects of health. The foods we eat impact mood, joint pain, susceptibility to chronic diseases like high cholesterol and diabetes and more.  Food choice also affects skin tone and complexion.  Environmental exposures not only impact health but our skin and external appearance as well.  For example, sun exposure increases risk for skin cancer and also causes wrinkles and age spots.  Adequate sun protection is an imperative part of health and wellness.  

External appearance can greatly affect our sense of well-being.  Many of my clients are women in their 40’s to 60s. During this phase of life, we start to notice changes in our physical appearance.  While we should embrace some of these changes and be thankful for our life experiences and the wisdom that we’ve gained, we many times become self-conscious about our external appearance.

The great thing is a simple procedure like Botox can soften wrinkles and enhance our natural beauty.  When placed properly, Botox can soften dynamic wrinkles.  Wrinkles are formed when certain muscles contract.  When the Botox is injected into the muscle it weakens the muscle, so it doesn’t contract as strongly, thus softening the appearance of wrinkles.  The effects of Botox last for 3 months.  If someone doesn’t like how it worked for them, it simply wears off.  Because of this, many clients who are new to aesthetics feel comfortable starting with Botox injections.   As a provider, I enjoy providing this service because it really can make a person feel more confident.  Clients leave my office glowing and feeling happy and that makes me happy.

Finally, I feel that all of the providers at Amethyst Wellness have unique consultation skills.  We are able to discuss available services without making someone feel self-conscious. Many times, a person will ask what they need.  I respond with “you don’t NEED anything; however, based on the things that are bothering you, here is what you might like.”  At Amethyst Wellness, we’re proud to provide holistic care and promote all aspects of wellness. 

Want to learn more?

Check out our website at or give us a call: Palm Coast 386-283-4180 or St. Augustine 904-209-3009.


Here’s to your health,

Dr. Amy

Dr. Amy Coopersmith

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